Orpix has partnered with a global company to develop the first ever Vehicle Make and Model Recognition (MMR) solution.
Orpix MMR technology searches live images and video frames for hundreds of different makes and models in our database.
Applications of MMR include, but are not limited to:
Using Vehicle Demographics to Deliver Targeted Advertisements
A tremendous amount of research is put into what kind of person drives a specific vehicle. Â What people drive often indicates their gender, income, and even interests. Â Coupling Orpix MMR together with an ad-delivery system such as Gas Station TV, or a parking ticket dispenser at a shopping mall, can increase your ROI through targeting specific demographics.
Data Mining & Market Research: Vehicle Statistics
Camera networks are widely used on freeways and streets across the country for various functions such as toll roads, traffic assessment, and red light cameras. Â Hooking Orpix MMR to these camera networks will provide insight into what kind of vehicles are being driven. Â This constant data stream of vehicle statistics is valuable to market research companies, automotive companies, and state and federal government organizations.
If you are interested in Orpix MMR for these, or other purposes, please contact us.
For more information about Orpix, please visit our web site: http://www.orpix-inc.com.